Brian T. Whaley
Contact Information
- brian.whaley@gmail.com
- 10 Jade Circle, Denville, NJ 07834
- (973) 710-8008
- https://linkedin.com/in/brianwhaley
Education
- 05/2002 : Wesley J Howe School of Management, Stevens Institute of Technology, Hoboken, NJ
- 05/1996 : Rutgers The State University of New Jersey, New Brunswick, NJ
- 06/1991 : Rutgers Preparatory School, Somerset, NJ
Skills
Front End :
HTML5, CSS3, media queries, grid system, LESS, SASS, JavaScript, jQuery, Bootstrap, React, Angular, TypeScript, NodeBack End :
Visual Studio C# .Net, VB .Net, ASP .Net, MVC, PHP, Java, PERL, REST, SOAPServers :
IIS, Linux, JBoss, Apache, AWS Cloud, Azure CloudDB :
Oracle, SQL Server, MySQL, MongoDB, PostGreSQL, MySQLSearch :
FAST, Autonomy, Lucene, ElasticContinuous Integration :
CruiseControl, Jenkins, nCover, jMeter, Jira, RallyTesting :
Selenium, nUnit / jUnit, WatiN / WatiJ, LoadRunner, Silk Performer, HP Quality Center (HPQC), Fiddler, FirebugSource Code :
SVN, VSS, TFSCMS :
Drupal, WordPress, Adobe Experience Manager (AEM), SharePoint, SDL Tridion, Dot Net NukeCDN :
Akamai, Limelight, CloudFlare, AWS CloudFront, Azure CDNMarketing :
Marketo, Salesforce Integration, KalturaMonitoring :
Gomez, Ovis, Keynote, MonitisAnalytics :
Omniture, Adobe Analytics, Google Analytics, WebTrends, Adobe Test & TargetDesign :
Adobe Photoshop, Illustrator, Flash, InDesign, SketchProfessional Summary
- Information Technology leader accomplished in building and managing global high-performance teams, launching and managing digital products, and developing and executing unified product and technology strategies. Managed:
- Diverse range of technologies, in the media, finance, pharmaceutical, and telecommunications industries
- Highly available e-commerce portals, web sites, web applications, and mobile applications
- Project lifecycle, Agile Methodologies (including Scrum and Kanban), benchmarking, best practices implementation, and continuous process improvement
- Sizable departments up to 300 staff, budgets to $50 million, using onshore staff, offshore partners, and hybrid teams
Professional Qualifications
Digital Marketing
- Designed, architected and implemented an integrated Digital Marketing Technology strategy across web, mobile, blog, email, and social media channels. Achieved an average of $2M in software, hardware, and licensing costs.
- Designed, built, and launched new Digital products from concept to deployment. Monitored user activity using ROI metrics, KPI results, analytics tools, and implemented improvements based on results.
- Managed full software product lifecycle for the Content Management, Marketing Automation, Content Delivery Network, and Software Development solutions. This includes RFP, evaluation, pilot, architecture, build, deploy, migration, sunset, and retirement of COTS and custom solutions. Consolidated disparate products onto new platforms, generating between $1M and $2M of savings annually.
- Established company's first Mobile Development department. Developed and maintained mobile applications on iOS, Android, Blackberry, Windows Phone, Nokia, and HTML5, reaching millions of mobile phone users daily.
- Researched and implemented Panda 4.0 SEO recovery efforts, which improved monthly visits from -60% to +20%.
User Interface / User Experience
- Transformed the technology platform for web site user interface, using responsive and fluid design, atomic components, mobile first principles, and cross training
- Established Web Center of Excellence. Rolled out a new corporate standard UI, including responsive web design, reusable style sheets, standard libraries, usability standards, and a style guide. Established Advisory Board, review and approval process, and continuous improvement programs globally.
- Standardized the quality, development, and delivery of creative assets from 15 different advertising agencies during the project intake process of my development team. Increased quality and decreased project time by 20%.
Project Management & SDLC
- Managed Agile Transformation rollout across the department, developed a training program, scaled across all teams. Acted as Agile coach for new scrum masters and their teams.
- Evaluated and improved the existing Scrum implementation for the development teams. Decreased sprint length by 50%, decreased defects by 25%, and increased team participation, ownership, and communication.
- Revamped the department project intake stream. Defined a single process for work intake, appropriate resource utilization, project tracking, unified roadmap, alignment with business strategy, and established ROI measurements.
- Rolled out department level Continuous Improvement initiative. Improved documentation, centralized all team artifacts, and increased knowledge sharing with security, infrastructure and networking teams globally. Decreased the length and frequency of support calls by 15%.
- Implemented test automation, TDD, automated build and deploy, and continuous integration across the team
Leadership & People Management
- Developed annual and five-year strategies, focusing on people, process, technology, operations, and major projects
- Assembled and trained new software development and operations teams from the ground up. Teams comprised of developers, database administrators, quality assurance testers, graphic designers, business analysts, analytics analysts, project managers, and team leads. Followed on-shore, off-shore, co-located, and outsourced models.
- Implemented a blended onshore and offshore model to manage costs and provide around-the-clock and follow-the-sun development and operations schedules. Created a savings of up to 25% annually.
- Improved the hiring and on-boarding process, focusing on flexibility, scalability, and quality. Turned new hires into productive developers 33% quicker. Focused on employee engagement through stretch assignments and ComScore surveys. Achieved average retention rates above 95%.
Work History
- 12/2023 - Present : Vice President Engineering, @Work Corporate Client Enablement, American Express, New York, NY
- 05/2022 - 12/2023 : Vice President Engineering, Digital Acquisitions Technology, American Express, New York, NY
- 09/2018 - 05/2022 : Engineering Director, American Express, New York, NY
- 02/2018 - 03/2018 : Consultant, Digital Marketing Operations @ Valeant Pharmaceuticals, S-COM, Pembroke Pines, FL
- 10/2017 - 12/2017 : Senior Director Digital Development, Northwell Health, New Hyde Park , NY
- 09/2014 - 09/2017 : Director Digital Development, PR Newswire, Jersey City, NJ
- 08/2012 - 09/2014 : Senior Director Application Development, Automatic Data Processing (ADP), Florham Park, NJ
- 03/2010 - 08/2012 : Director Digital Platforms, The Associated Press (AP), Cranbury, NJ
- 10/2008 - 03/2010 : Manager Internet Marketing, Bristol Myers Squibb, Princeton, NJ
- 09/2005 - 10/2008 : Manager Enterprise Web Development, Bristol Myers Squibb, Princeton, NJ
- 06/2001 - 09/2005 : Senior Advisor, Bristol Myers Squibb, Princeton, NJ
- 04/2000 - 06/2001 : Consultant @ Bristol Myers Squibb, VersaTech Consulting, Woodbridge, NJ
- 09/1999 - 04/2000 : Senior Developer, Telcordia Technologies (Formerly Bellcore), Piscataway, NJ
- 04/1999 - 09/2000 : Consultant, Senior Developer @ Telcordia Technologies (Formerly Bellcore), Technisource (now Randstad), Fort Lauderdale, FL
- 10/1998 - 04/1999 : Consultant, Web Designer / Developer @ Telcordia Technologies (Formerly Bellcore), Technisource (now Randstad), Fort Lauderdale, FL
- 11/1997 - 10/1998 : Consultant, Web Designer / Developer @ Bristol Myers Squibb, Tiffany Computer Systems, Fairfield, NJ
- 07/1996 - 11/1997 : Webmaster / Graphic Designer, New World Computers Direct (NWCD), Edison, NJ
- 08/1995 - 11/1996 : Computer Artist, Advertisement Production, Greater Media Newspapers, East Brunswick, NJ
- 01/1992 - 08/1996 : Cashier / Front End Supervisor, Mayfair Foodtown Supermarkets, East Brunswick, NJ
Volunteer Work
- 02/2017 - 12/2020 : DesignThinking@Rutgers Advisory Board Member, Rutgers University, Piscataway, NJ
- 02/2017 - 12/2019 : Web Developer, Bunnies United Network (BUN), Naperville , IL
- 01/1994 - 12/1994 : Intern / Photography Assistant, Aerographics, Inc. , New Brunswick, NJ
Certifications
- 12/2014 : Certified Scrum Master (CSM) #143482, Scrum Alliance, Broomfield, CO
- 05/2011 : Certified Scrum Master (CSM) #143482, Scrum Alliance, Broomfield, CO
- 05/2011 : Certified Scrum Master (CSM) #143482, Scrum Alliance, Broomfield, CO
- 09/2005 : Project Management Professional (PMP) #302172, Project Management Institute, Newton Square, PA
- 02/2000 : CLP Domino R5 Principal Application Developer (PCLP), Lotus Development, Cambridge, MA
- 02/2000 : Notes R5 Application Developer, Lotus Development (CLP), Lotus Development, Cambridge, MA
- 01/2000 : CLP Notes Principal Application Developer R4 (PCLP), Lotus Development, Cambridge, MA
- 12/1999 : Notes Application Developer R4 (CLP), Lotus Development, Cambridge, MA
- 12/1999 : Notes R4 System Administration 1 (SA1), Lotus Development, Cambridge, MA
- 12/1999 : Notes R4 Application Development 1 (AD1), Lotus Development, Cambridge, MA
Training & Conferences
- 07/01/2024 - 12/31/2024 : BetterUp, Austin, TX
- 07/26/2023 : AWS Summit, New York, NY
- 04/01/2022 - 04/30/2022 : Duke AYG Leadership Program, Durham, NC
- 04/01/2021 - 04/30/2022 : BetterUp, Austin, TX
- 10/01/2018 - 10/31/2018 : Harvard New People Leader Program, Cambridge, MA
- 11/11/2021 - 11/12/2021 : Grokking the Advanced System Design Interview - Educative
- 11/08/2021 - 11/10/2021 : Grokking the System Design Interview - Educative
- 07/17/2018 : AWS Summit, New York, NY
- 08/14/2017 : AWS Summit, New York, NY
- 06/21/2016 : Cognizant QualitE Convention, Newark, NJ
- 06/03/2016 : BuzzJS Conference, New York, NY
- 07/25/2013 - 07/26/2013 : Lean UX with Jeff Gothelf and ADP, Roseland, NJ
- 04/15/2013 - 04/17/2013 : ADP Scrum Training, Florham Park, NJ
- 07/23/2012 - 07/24/2012 : Negotiating with Max Bazerman
- 05/11/2011 - 05/13/2011 : Certified Scrum Developer, Pittsburgh, PA
- 11/16/2010 - 11/18/2010 : Management Training at Associated Press, Cranbury, NJ
- 10/20/2010 - 10/22/2010 : Effective Scrum Developer Using .NET With Visual Studio, RippleRock, Pittsburgh, PA
- 10/18/2010 - 10/19/2010 : Scrum Implementation Workshop, RippleRock, Pittsburgh, PA
- 04/05/2009 - 04/10/2009 : Usability Week 2009, Neilsen Norman Group, Washington, D.C.
- 03/26/2009 : Presentation Skills, Communispond, BMS, Princeton, NJ
- 11/25/2008 : Effective Time Management & Meeting Management, The Projex Group LLC, Princeton, NJ
- 06/04/2008 - 06/06/2008 : Requirements Elicitation, Dave Wirick PMP CMA, Babbage Simmell, Princeton, NJ
- 03/05/2008 - 03/07/2008 : Microsoft Mix 08, Las Vegas, NV
- 04/30/2007 - 05/07/2007 : Microsoft Mix 07, Las Vegas, NV
- 11/06/2006 : Visual Studio Connections
- 10/01/2003 : Plumtree 5 EDK
- 09/01/2004 : The View - Domino Web Coding Bootcamp
- 07/26/2004 : Plumtree Enterprise Web 5.0 Foundations, Vashanth Manikumar
- 04/14/2004 - 04/15/2004 : Business Across Borders, Vanessa Hicks-Voorham, BMS, Princeton, NJ
- 08/05/2003 : The Successful Negotiator, Asherman Associates, BMS, Princeton, NJ
- 08/04/2003 : Crystal Reports 8.5 Advanced - ElementK, BMS, Princeton, NJ
- 08/04/2003 : Crystal Reports 8.5 Basic Skills - ElementK, BMS, Princeton, NJ
- 08/01/2003 - 08/05/2003 : Developing Microsoft ASP.Net Web Applications Using Visual Studio.Net, Darrel Wire
- 07/31/2003 : ROPES Employee Selection, BMS, Princeton, NJ
- 07/31/2003 : Situational Service, Dave Specker, BMS, Princeton, NJ
- 07/31/2003 : Situational Leadership, Dave Specker, BMS, Princeton, NJ
- 07/05/2002 - 07/06/2002 : Crystal Reports Introduction, BMS, Princeton, NJ
- 01/01/2002 : Preparing for PMI’s PMP Certification Exam - PMI 2 Day Super-Intensive Course, Boston University Education Affiliate, Bill Ruggles, BMS, Princeton, NJ
Honors & Awards
- 08/2023 : American Express #1 JD Power US Credit Card Satisfaction Study, American Express, New York, NY
- 08/2023 : American Express #1 JD Power US Small Business Credit Card Satisfaction Study, American Express, New York, NY
- 08/2022 : American Express #1 JD Power US Credit Card Satisfaction Study, American Express, New York, NY
- 08/2022 : American Express #1 JD Power US Small Business Credit Card Satisfaction Study, American Express, New York, NY
- 08/2021 : American Express #1 JD Power US Credit Card Satisfaction Study, American Express, New York, NY
- 08/2021 : American Express #1 JD Power US Small Business Credit Card Satisfaction Study, American Express, New York, NY
- 08/2020 : American Express #1 JD Power US Credit Card Satisfaction Study, American Express, New York, NY
- 06/2017 : Cision IPO, Cision (formerly PR Newswire), Jersey City, NJ
- 05/2017 : Cision Cultural Ambassador Program, Cision (formerly PR Newswire), Jersey City, NJ
- 09/2012 : InformationWeek Top 500 - Associated Press # 64, The Associated Press, Cranbury, NJ
- 09/2011 : InformationWeek Top 500 - Associated Press # 6, The Associated Press, Cranbury, NJ
- 09/2007 : Innovation Award, Bristol Myers Squibb, Princeton, NJ